Join Women in eDiscovery’s Richmond and DC chapters with Jaci Russo, P.C.M. on Wednesday, April 15th at noon. Jaci is the CEO and co-founder of brandRUSSO. Join us as she presents: Using DISC to Superpower Marketing
Not all audiences are the same, and neither are their preferences or decision-making styles. This session explores how to use the DISC personality assessment to better understand your target audience and create tailored messaging that resonate with each personality type. By aligning your messaging with the behavioral tendencies of your audience, you can increase engagement, drive conversions, and build deeper connections.
You’ll Learn:
- The four DISC personality types (Dominance, Influence, Steadiness, and Conscientiousness) and their unique traits.
- How to identify and segment your audience based on DISC profiles.
- Tailored messaging strategies for each personality type, from assertive Dominants to detail-oriented Conscientious individuals.
- Real-world examples of how DISC-informed marketing can improve campaign effectiveness.
- Tips for incorporating DISC insights into your overall marketing strategy.
Jaci Russo, P.C.M., is the CEO and co-founder of brandRUSSO – a strategic branding agency that represents a global portfolio of B2B clients. Jaci is a published author, entrepreneur, and sought-after speaker with over two decades of marketing experience. She founded Brand State U, GrowthX Academy, and co-host of the “He Said, She Said, Razor Branding Podcast”, and the “She’s So Bossy Podcast”. Jaci is a civic leader, mentor, mother of 4, and is part of the less than 1% of women-owned, founded, and led marketing agencies in the U.S.
Website: www.jacirusso.com
Linkedin: https://www.linkedin.com/in/jacirusso/
Facebook: https://www.facebook.com/jaci.russo
Instagram: https://www.instagram.com/jacirusso/
YouTube: https://www.youtube.com/@JaciRusso
