Perhaps you’ve heard of “personal branding” and have wondered what it has to do with you. You’re not selling anything, so what would you need a “brand” for anyway, right? Wrong! Whether you are aware of it or not, you have a “personal brand.” The key is to take control of that brand and use it effectively in the development of your career.
“Personal branding” isn’t a logo or a set or catch phrases associated with a product—it is a concept broadly defined and executed. Personal branding informs and influences just about every aspect of your professional life: how you show up to meetings, how you deliver presentations, how you engage with co-workers and how you are perceived by your co-workers, colleagues and clients.
WiE and kWow are pleased to provide members of both of our organizations an hour-long session led by kCura’s own Chief Marketing Officer Lisa Arthur on the fundamentals of personal branding.
Through the exploration of Lisa’s own journey into the creation and projection of her own personal brand, we will define what personal branding is and why it is so important. You will not only learn about Lisa’s approach to defining a personal brand, but you’ll also engage with your fellow participants and share your own challenges and lessons learned in forging your own personal brand. Lisa will also lead a discussion on how to use personal branding to deal with your biggest challenges in the world of eDiscovery, a field that blends and lies at the intersection of two very demanding and highly competitive professions—technology and the law.
We hope you will join us for this unique, participatory event!
Spaces for this event are very limited! All RSVPs must be received no later than March 13th!
Please follow this link to RSVP
About our Presenter Lisa Arthur:
Lisa Arthur is the Chief Marketing Officer at kCura. Lisa joined kCura in 2016, bringing with her more than 30 years of marketing experience in the enterprise software industry. As CMO, Lisa oversees marketing strategy and works closely with sales, marketing, and product teams to communicate kCura’s vision, mission, and growth plans to customers, the eDdiscovery industry, and beyond.
Before joining kCura, Lisa spent five years as CMO at Teradata Applications, a publicly held company that provides software solutions in marketing technology, data warehousing, big data, and analytics. At Teradata, she led the overall strategy, positioning, global brand awareness, thought leadership, acquisition and operational integration, and demand generation for the Marketing Applications division. She also served as CMO of Aprimo, an integrated marketing software company that was acquired by Teradata in 2011. Previous roles included CMO of Akamai Technologies, a leading content delivery network and cloud services provider, and vice president of CRM and services marketing at Oracle Corporation.
Lisa is an in-demand speaker on data-driven marketing, and has spoken at a number of conferences including Data & Marketing Association, Argyle CMO Executive Summits, Digital CMO Forum, Oracle OpenWorld, and Marketing Science Institute’s Big Data conference at MIT. Lisa served as a contributor to Forbes and The Economist. She’s received numerous honors as a marketer, including being named to the DM News “Marketing Hall of Femme” and a “Woman to Watch” by the Sales and Lead Management Association. She was also the recipient of the American Business Association’s Gold “Stevie Award” for Marketing Executive of the Year. Lisa is the author of Big Data Marketing: Engage Your Customers More Effectively and Drive Value, and a former trustee with the Marketing Sciences Institute.
Three fun facts about Lisa:
-Began her marketing career as the Easter Bunny.
-Drove her own dog-sled in Alaska with a guide and former Iditarod racer.
-Played the female lead in the comedic play, The Nerd.
Luncheon will be provided
*Getting to the event kCura’s office is located on the 8th Floor at 231 South LaSalle, Chicago, IL 60604. Parking is available at the Trader Self Park garage located at 326 S Wells St, Chicago, IL 60606. Upon arrival, visitors are required to register with security in the lobby (make sure you go to the LaSalle Street security desk rather than the Clark Street side). You will be asked to sign in and provide a photo I.D. before heading to the kCura offices. Please plan for a few extra minutes to complete the security process when you visit. Once you are all checked in, head up to the 8th Floor and you will be greeted in the reception area.